Mar
2008
Posted in Uncategorized, Food, marketing, Appliances Target
There are many companies that are well known and have operations all over the United States. Some people like to deal with them, some do not, and the reasons for this are different, but still these companies succeed and grow. They are mostly retailers that operate thousands of stores. And Target is one of them. This company does not need advertising, consumers are well aware of its products and services. But sometimes consumers do not know about the problems they can meet.
About the company. Target is a retail company that operates in the United States of America. The company was founded in 1912. Target Company is headquartered in Minneapolis, Minnesota. The company was named Target for the customers to differentiate between the department store and discount store. The company is considered to be the fifth largest retailer in the United States of America according to the sales. Target was even ranked 33rd place in Fortune 500. This company specializes in retail sale of a huge range of products: clothes, home décor, furniture, electronics, healthcare products, jewelry, footwear, pet products, sporting goods, and so much more. The tagline of the company is: Expect More. Pay less. The stores of target are very popular with consumers with average income. People love shopping at Target because the prices there are really down to earth and most of products are affordable. But people should remember that the company would proceed if there were no income. If the prices are low, something should be low as well. That is why many people complain about the poor customer service.
Controversies. The most wide spread problem at Target is their return policy. People state that Target return policy is really unreasonable. It makes it difficult to replace the products if it was broken, damaged or defected. The company refuses to cooperate with customers after the purchase was done. Thus, they underline that their main objective is to sell and it does not matter what can happen to those products they sell. Besides, some consumers complain that the employees are very rude and pushing. They do not leave a customer alone until they make him buy a thing he did not want at all. And Target customer service representatives are very rude. It is almost impossible to talk to someone over the phone that would understand what it is all about and could make some decision. Most customer care representatives are inapt and incompetent.
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