When a company specializes in network marketing, it means that this company can expand rapidly. Network marketing is business of promoting and selling products and services, including market research and advertising, through the network of professional independent agents, who usually travel and thus advertise the company. In contrast with the past, it is difficult to say, who was really the inventor of this type of marketing that allowed such companies as Herbalife and Melaleuca to grow in such as short period of time. Nowadays these companies are the brightest examples of network marketing and are know almost everywhere in the world.

Herbalife. Herbalife is a public company. The company was founded by Mark Hughes in 1980 in Los Angeles, California. In the very beginning Mark Hughes was selling his weight loss products right from the trunk of his vehicle. And already in two years he opened his first distributionship in Canada. Herbalife specializes in development, production and distribution of a huge range of weight loss products, nutrition products, personal care products, and so much more. The company distributes the products through a well developed network of independent distributors who usually ride in the cars with a sign: “Lose weight now, ask me how!” This attracts the customers and people get interested in the products of Herbalife. In 1990s there have been many complaints filed against Herbalife by its own distributors who claimed that is was very difficult to exit the networks and that the company has many issues with inappropriate business practices.

Melaleuca. Melaleuca is a privately owned company. This company was founded in 1984. Since then the company has been distributing its products through the network of independent agents. Melaleuca specializes in developing, manufacturing and distribution of a vast range of wellness products. The company provides a number of various lines of cosmetic products, nutritional products, skin care products, and many other products with help of which a customer can get fit and healthy. At the present time, Melaleuca is one of the most popular and fastest growing companies in the United States. But still some customers are unhappy with the quality of Melaleuca products. These people even filed two class action suits that alleged that company misled the customers with its advertising and then provided products that were really worthless. People complained that the products have to do with health and organism and they are not tested and researched properly.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment