Jul
2007
Posted in Uncategorized, marketing Telemarketers from the FNIN
When it is 8.30 in the morning and the phone in your apartment rings, there is only one word: telemarketer. Or sometimes these people cannot even wait till 8.30 and awake you rudely earlier. This article is about those telemarketers from the First National Information Network who call your home or work, wasting your time on pulling out of you financial information to research the investment market.
What they say. They introduce themselves saying they are with the First National Information Network and if you are home they start asking you questions right away. If they call your work phone, they know a lot of methods how to get rid of your gatekeeper. They can say this is personal, that they are your friends or relatives. Or to assure your secretary to give them a green light they can say that this is very important information of financial nature. That is how they break through.
How they start wasting your time. All these people went through different psychological trainings, so they know how to make you answer their questions: ability to persuade, nice ladies, pleasant voices. Then the telemarketers ask whether you would like to invest some day. If you are interested and you think, that they will tell you at least some information about the investment program, you are mistaken. They just resourcefully try to worm out the information out of you to create a database for the further round of annoying and useless calls. They ask if you own your business, for how long, about your accounts, on-line accounts, or would you be interested in receiving info on other companies that may be able to “save” your money, about your IRA and your annual income – which is the most important thing they want to know, that is why they leave it till the closing of the conversation, when you get distracted and relaxed. So, be aware!
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